It was necessary to develop a brand platform, and then the name and logo to start the pest control service in Kharkov. After the brief and review of competitors, we moved towards the metaphor of absolute purification and renewal of space.
To the name Askell we had been walking for a long time. The image of the future brand lined up gradually from one moodboard to another one, and in joint discussions with the client, we stopped at the Scandinavian "frosty" sensations. Askell was supposed to be a reference point in a new, renewed life for his client. Askell as winter, after which the love of life flourishes
The logo was obtained naturally from all the work done. In it is an image of a particle, space, frost and purity.